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Qingdao Huaren Pharmaceutical imperial doctor: "family" win-win future


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"Once again, I look correct, we are not investment, we only seek cooperation partners." At the recent held in Nanchang, the 64th National Drug Fair, Qingdao Huaren Pharmaceutical Co., Ltd. Deputy General Manager Xu Yuanhu imperial remember the day during the exhibition, he has these words of advice to those who repeated many times.


Hey, this strange inverted to spend considerable amount of money to engage in special equipment, a grand showcase the company's flagship product, Pu Yuan and stomach capsule, not for investment Why? For this problem, Xu Yuanhu answered reporters: "Our new cooperation model with the most essential difference between traditional marketing ideas that 'without distinction' did this innovation, the purpose is to relieve the worries of all partners. integration can integrate all the resources. "


Currently, the market prospects for stomach medicine, the industry there are still some skeptics. Xuyuan Hu believes that good Pu Yuan and stomach capsule that has an exclusive patent stomach medicine, not only for the imperial Huaren Pharmaceutical build a competitive product masters, and more important in the country to pass drug medicine to flourish for the benefit of more more patients.


Merchants are not only looking for partners


According to Xu Yuanhu introduction, this is provided on the 64th National Drug Fair exhibition, rewarding, "I give you a few columns of numbers, you are very clear. The Yao Jiaohui we issued a total of 20,000 copies of the product cooperation single page, did not see the whole exhibition hall on the ground floor a scattered; intention to negotiate customers per minute up to 20 passengers or more calls a day about 30 people to seek cooperation around after. "


At the show, Wah Yan imperial doctor brings a unique new marketing model that is "1 + X = 1" mode. What is a "1 + X = 1"? Xuyuan Hu explained that the first "1" refers to the imperial Qingdao Huaren Pharmaceutical big platform, while "X" is N partners, "that is, whether you are just a resource or a provincial hospital hospital resources friends, can become partners Huaren Pharmaceutical imperial, imperial Huaren Pharmaceutical will view them as part of the business, the key to the whole marketing chain of a ring. '1' refers back through joint efforts, unity thinking, unity of purpose, unity of action, achieve win-win in this overall Huaren Pharmaceutical imperial platform. "


It is understood that the intention of customers to negotiate advice, there are a lot of people are concerned if cooperation with the imperial Huaren Pharmaceutical, in the end be able to get much support. Xuyuan Hu told reporters that the specific details are not convenient to say, but one thing is revealed, they will increase investment partner, it can be said is the industry unimaginable big efforts.


Pu Yuan and stomach Capsule is currently the main target is the hospital, and the hospital to do the marketing of the first terminal, a professional marketing team is essential. In addition to the unprecedented investment partners, the imperial Wah Yan Pharmaceutical has professional management team and professional academic promotion team. Xuyuan Hu said proudly: "We are full marketing team product manager (learning all products, everyone speaks product), working in partnership with the full, and 'family' win-win market."


Reporters learned in the interview, Wah Yan imperial doctor of medicine and partners win market is emboldened. In order to meet the arrival of the new year, Wah Yan imperial medicine in September 2011 began brewing marketing ideas to develop the right strategic approach can be summarized as "development, adventure, willing to change," the words, from the state of mind aspect, mode of thinking, and layout are adjustments to make everything ready.


From product and market confidence


With the listing of Pu Yuan and stomach capsules, Wah Yan imperial doctor medicine developed a "five-year sales of 300 million," the goal. Xuyuan Hu told reporters that the five-year plan targets will not change, he is convinced that this goal will be achieved, and his confidence in addition to the above-mentioned team and partners of these two important factors, the two other key factors can not be or absence - of products and markets.


When he took over Pu Yuan and stomach capsule marketing efforts, Xu Yuanhu first concern is the quality of this product, and his understanding of the result is: This is a high quality product, described as "gold" full.


Pu Yuan and stomach capsule received clinical approval document in 2001 into clinical studies, at the time of the SFDA designated six clinical pharmacology base First Affiliated Hospital of Heilongjiang University of Chinese Medicine, First Affiliated Hospital of Xi'an Jiaotong University, Yunnan TCM College Affiliated hospital of Fujian Institute of Chinese medicine, Qingdao City, Shandong Province Haici medical Group, Affiliated hospital of medical College of Qingdao University, six hospitals, clinical research carried out up to 10 years, more than 165,000 cases of patients with clinical observation, the effective rate of 93%.


In addition, Wah Yan imperial doctor also has cooperation with many Chinese Medicine Hospital, carried out a number of Pu Yuan and stomach capsule clinical research projects, such as the Hospital of Jinan City, Shandong Province SHANGHE had a "Pu Yuan treat duodenal and stomach Capsule clinical study ulcer ", the study concluded: daily 3.0g Pu yuan and stomach capsule safe and effective treatment of duodenal ulcer, superior efficacy Bileibeila azole.


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Of course, a significant effect of the products also need to withstand the test of the market, in order to determine its future. Then, as the stomach medicine capsules Pu Yuan and stomach, stomach facing is how a market environment, the odds geometry?


Xu Yuanhu frank, the competition, the intensity of stomach market is self-evident. 20 years, stomach market has become a relatively mature market, the formation of many brands, some brands already have several years or ten years of history. In recent years, increasingly sophisticated consumer psychology, the characteristics of the retail pharmaceutical market changes and so on, many marketing models are difficult to achieve the desired input-output ratio, while more and more homogeneous product, which leads to the stomach include including the OTC market more competitive.


But he also pointed out that, in the stomach to see fierce competition in the market, we should also see the huge potential market stomach. According to the data SFDA Southern Medicine Economic Research Institute shows that the proportion of domestic digestive drugs in sample hospitals in the country in recent years has remained at between 12% -13%. Domestic gastrointestinal drug market more than 23 billion yuan (calculated according to the retail price) in 2009, the next few years is expected to maintain its growth rate at around 10% -11%, the gastrointestinal drug has a broad market prospect.


Eight, the early market development nineties of the last century, most of the stomach is the product by huge advertising investment and open markets, and now the growing role of aerial advertising decline is an indisputable fact, the effect is the decisive weapon of the market, and this advantage It Pu yuan and stomach capsule lies.


 


Better prospects stomach medicine


When talking about the market prospects of the stomach medicine, Xuyuan Hu believes that the root of the problem from the perspective of Chinese medicine stomach medicine stomach than the more advantages.


Experts have pointed out, gastritis and duodenal ulcer is a Chinese medicine of "epigastric pain" category, although its causes are complex, but the basic characteristics of the pathogenesis, compared with the air-block loss and lower stomach. In modern clinical studies, most scholars believe, ulcer disease pathogenesis is mainly due to the frequent impassioned stimulation, especially Concerned angry and cause disharmony, earth empty wooden cross, blood stasis. And long-term diet, weary internal injuries, resulting in weak stomach, so that the offset is made. Thus, liver and stomach, gas pain, remove saprophytic new fact Masaharu law.


Xuyuan Hu said the clinical research of Chinese medicine treatment of ulcer disease has been carried out for many years, and achieved certain results, in fact, in the past some of the clinical experience of most herbs have achieved good results. Currently known peptic ulcer pathogenesis is due to the imbalance between the stomach, duodenum lumen aggressive factors and mucosal defense function caused by animal experiments have confirmed and screening many aggressive factors have weakened, and enhance mucosal defense function Chinese medicine and compound for the clinical use of traditional Chinese medicine to treat the disease effectively provide an experimental basis. Most researchers use the mechanism of the effect of Chinese medicine treatment of ulcer disease is achieved by inhibiting gastric acid secretion and gastric acid neutralization, suppression kill H. pylori increased mucosal blood flow and promote mucosal cell proliferation and achieve, and Pu Yuan and stomach capsule group prescription licorice, dandelion that is this function.


In 1990, Tarnawski first proposed the concept of quality of ulcer healing, increasing attention of many scholars, according to this concept, ulcer healing requires not only the absence of mucosal repair, organizational structures need repair and reconstruction submucosal, so some scholars have suggested, in improve the quality of ulcer healing medicine should be four aspects: improving the gastric mucosal perfusion; inhibiting Helicobacter pylori (HP); increased gastric prostaglandin synthesis; enhance the gastric mucosal barrier. The practice has proved that the above argument is correct.


Xuyuan Hu said: "Pu Yuan and stomach capsule formulation of science, such as fumarate has a good anti-ulcer effect, can inhibit and kill the Helicobacter pylori (HP), there is a strong inhibition of gastric acid secretion and analgesic effect; frankincense has strong antibacterial effect, can increase local blood flow ulcers, eliminate local inflammatory response, promoting repair and healing of ulcers microcirculation addition, the drug can kill the HP one hand, inhibition of gastric acid secretion; on the other hand can protect the gastric mucosa, improve immunity, promote repair and regeneration of ulcers, while reducing the incidence of drug resistance, effectively prevent the recurrence three-pronged approach, the common fight against ulcers, play the effect of treating the symptoms. "


For the future of the stomach medicine, Xu Yuanhu concludes with this sentence: "gastric motility, gastric balance and stomach health, but also to see the world of Chinese health stomach!"



Imperial Qingdao Huaren Pharmaceutical Co., Ltd.
Address: East Road, Qingdao High-tech Industrial Development Zone, No. 373

Website:www.178tlc.com         Tel:86-0532-87970001 4008-111-277    Fax:86-0532-87970003      

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